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Introduction by Gianluca Marziani for the exhibition entitled Sign City, at the Monocromo Art Gallery in Rome 5th-28th of April 2007

Testo critico, a cura di Gianluca Marziani, del catalogo Fenomeni editato in occasione della mostra personale presso Monocromo Art Gallery di Roma 23 novembre 2006 – 27 gennaio 2007

RED VISION
Gianluca Marziani

Alessandro Cidda created three new artworks which keep the right tuning with the last “Fenomeni Gallery 1” cycle. They are three big size works: a Batman shot from behind, the Statue of Liberty shot from the bottom, the Twin Tower shot in the front. To one side here is a New York as a symbol of our uneasiness, to the other side Batman who becomes an ideal collective look, the archetype of the global rescue in order to (toward) an horizon of an aesthetic revival.

FENOMENI
Gianluca Marziani

Alessandro Cidda catapults us in the plastic world of his Fenomeni made in reduced scale; Everything was born from a collector’s passion which become fetishism for puppets and toys to chase and flush out, which are added to the group already made, finding a refined and precious version, sometimes playing with the less rigorous and yet brighter as a sculptural figure.

In this first gallery we can see a formation of characters which in the past have founded film, sometimes TV serial, other times many representations with various expressions. They are invented figures wanting to resemble to daily reality, being part of it with their rules between human and the very special “super” habits.

His army of microbodies is exposed in a equipped studio; black background (except rare occasions with a precise reason), frontal and close shot, always the same technique to create the stylistic identity of the pop Fenomeni group. Great attention is given to light details, contrasts, focalization, tonal scales: then the artist takes the definitive photo which will be printed with lambda technique on Kodak endure metallic paper, then edit on dibond aluminium.

Emerges a subtle empathy with those plastic looks: the Fenomeni’s eyes have got an uncommon specific weight, the posings directly communicate with us, seeming to call us, asking for something, inviting us to play with whit life, bringing out not only our ironic and sentimental side , but also our more dynamic and dreaming nature, as if those faces became the universal subjects of an iconography entering silently everyone’s double life.